Naz sets the overall strategic vision, corporate culture, and business expansion goals for Paradigia. He owns executive partnerships, key investor relations, and high-level growth initiatives to drive market leadership.
LinkedInConnected Growth & Operations for Electronics Businesses
Turn disconnected marketing and operations into one scalable business system.
Paradigia connects customer acquisition, CRM, sales, inventory, marketplaces, fulfilment and reporting through integrated technology, workflow automation and AI.
Identify the highest-cost disconnect between how your business attracts customers, processes sales and fulfils demand.
15+ years of hands-on electronics industry experience
Wholesale, retail, e-commerce & refurbished devices
UK & EU
01
Services
Two specialist capabilities. One connected business system.
Grow the business
Growth & Marketing Systems
Strategy, content, campaigns, events and digital products designed to create demand and support a more consistent sales pipeline.
Build a clearer market presence and a repeatable approach to attracting and converting customers.
Explore Growth & MarketingRun the business
Workflow Automation & AI
Connected workflows, integrations and AI-assisted systems that reduce manual work across sales, inventory, marketplaces, fulfilment and reporting.
Process more work with fewer repetitive steps, cleaner data and better operational visibility.
Explore Automation & AIGrow the business
Growth & Marketing Systems
Strategy, content, campaigns, events and digital products designed to create demand and support a more consistent sales pipeline.
Build a clearer market presence and a repeatable approach to attracting and converting customers.
Explore Growth & MarketingRun the business
Workflow Automation & AI
Connected workflows, integrations and AI-assisted systems that reduce manual work across sales, inventory, marketplaces, fulfilment and reporting.
Process more work with fewer repetitive steps, cleaner data and better operational visibility.
Explore Automation & AIGrow the business
Growth & Marketing Systems
Strategy, content, campaigns, events and digital products designed to create demand and support a more consistent sales pipeline.
Build a clearer market presence and a repeatable approach to attracting and converting customers.
Explore Growth & MarketingRun the business
Workflow Automation & AI
Connected workflows, integrations and AI-assisted systems that reduce manual work across sales, inventory, marketplaces, fulfilment and reporting.
Process more work with fewer repetitive steps, cleaner data and better operational visibility.
Explore Automation & AIGrow the business
Growth & Marketing Systems
Strategy, content, campaigns, events and digital products designed to create demand and support a more consistent sales pipeline.
Build a clearer market presence and a repeatable approach to attracting and converting customers.
Explore Growth & MarketingRun the business
Workflow Automation & AI
Connected workflows, integrations and AI-assisted systems that reduce manual work across sales, inventory, marketplaces, fulfilment and reporting.
Process more work with fewer repetitive steps, cleaner data and better operational visibility.
Explore Automation & AIGrow the business
Growth & Marketing Systems
Strategy, content, campaigns, events and digital products designed to create demand and support a more consistent sales pipeline.
Build a clearer market presence and a repeatable approach to attracting and converting customers.
Explore Growth & MarketingRun the business
Workflow Automation & AI
Connected workflows, integrations and AI-assisted systems that reduce manual work across sales, inventory, marketplaces, fulfilment and reporting.
Process more work with fewer repetitive steps, cleaner data and better operational visibility.
Explore Automation & AIGrow the business
Growth & Marketing Systems
Strategy, content, campaigns, events and digital products designed to create demand and support a more consistent sales pipeline.
Build a clearer market presence and a repeatable approach to attracting and converting customers.
Explore Growth & MarketingRun the business
Workflow Automation & AI
Connected workflows, integrations and AI-assisted systems that reduce manual work across sales, inventory, marketplaces, fulfilment and reporting.
Process more work with fewer repetitive steps, cleaner data and better operational visibility.
Explore Automation & AIMarketing creates and converts demand. Operational systems process and fulfil it.
Paradigia connects both sides.
02
Selected work
Marketing and automation work, side by side.
Marketing & brand growth
Sago Electronics
Paradigia built a digital acquisition programme for Sago Electronics across paid social, creative testing and B2B prospecting. The work turned Meta into a repeatable lead source while sharpening the audiences, offers and campaign structure behind future growth.
See marketing work
Event campaign
Circular Tech Hub at GITEX
Paradigia supported the Circular Tech Hub presence at GITEX with campaign planning, event positioning, stand and stage branding, and on-site content direction. The result was a consistent event identity across digital, physical and speaker touchpoints.
See event work
Marketplace Order Automation
Workflow automation — refurbished-device wholesaler, anonymisedInventory Allocation
Inventory & marketplace systems — electronics wholesaler, anonymised03
Selected Experience & Projects
Selected work delivered by Paradigia or members of the current team.
04
Real Results
Measured improvements, not abstract promises.
Selected outcomes from marketing, event and operational projects.
Project outcomes depend on scope, data quality and team adoption. Figures shown are selected examples from comparable delivery work.
05
Why Paradigia
Commercial experience first. Technology where it creates value.
Paradigia was built by a team with more than 15 years of hands-on experience across electronics, e-commerce and operational delivery. That experience is combined with marketing, events, software development and automation, allowing us to understand both how demand is created and how the business must process it.
15+
years of hands-on electronics industry experience
What makes the approach different
Built by operators
We have run electronics trading, marketing and operational delivery ourselves, not only advised on it.
Growth and operations in one team
Demand generation and the systems that process it are planned together instead of handed between suppliers.
Human-led delivery
AI supports research, production and routine steps. Strategy, editing and judgement stay with people.
Designed to work with what already exists
Tools that work are kept. We connect and extend before replacing anything.
06
Team
Meet the team.
Josh leads brand growth and demand generation at Paradigia. He directs multi-channel campaigns, digital strategy, and client acquisition projects to increase market reach and drive measurable revenue.
LinkedIn
Albert leads AI integration and system automation at Paradigia. He builds custom technological solutions, owning projects focused on optimizing workflows, automating repetitive tasks, and scaling operational efficiency.
LinkedIn
Krishan manages overall financial strategy and fiscal health at Paradigia. He owns corporate budgeting, financial modeling, capital allocation, and risk management to ensure long-term stability and sustainable growth.
LinkedIn
Roxy supports internal operations and project management at Paradigia. She manages workflow logistics, team coordination, and administrative processes to keep client projects on schedule and optimize daily business operations.
LinkedIn07
Process
A clear route from first conversation to measurable delivery.
01
Discover
Understand the business, priorities, audience, systems and current challenges.
Output
A written summary of priorities and the first area to address.
02
Design
Define the strategy, target workflow, scope, responsibilities and success measures.
Output
An agreed scope with owners, sequence and success measures.
03
Deliver
Create, implement, launch and review the agreed marketing or automation work.
Output
Live work, documentation, training and a review cycle.
The detailed process differs by service and is explained on each service page.
Marketing process Automation process08
FAQ
Questions, answered directly.
Yes. Most engagements begin with a single priority — a marketing system or an operational workflow — and connect to the other side later.
Yes. Paradigia can work as an extension of an existing marketing team or alongside an established strategy. This requires clear responsibilities, shared planning and deeper coordination.
Yes. Tools that work are retained, and we can work alongside internal teams, agencies and system suppliers where responsibilities are clearly agreed.
No. AI may support research, production and repurposing, but strategy, editing, quality control and final delivery remain human-led.
Yes. Focused projects, one-off builds and monthly retainers are all available, and ongoing support can be added once a project is live.
Marketing retainers, web projects and focused automation services start from published figures. Final pricing depends on channels, systems, content volume, data quality and scope, and a clear proposal is provided before work begins.
A 30-minute conversation about your business, current systems and visible bottlenecks. You leave with an initial assessment and a recommended next step — free, with no obligation.
Yes. Paradigia works across industries, with its deepest experience in electronics, e-commerce, wholesale, refurbished devices and circular economy.
Which side of the business needs attention first?
Grow demand and improve marketing
Positioning, content, campaigns, founder brand, events and the CRM work that converts what they generate.
Discuss Growth & MarketingReduce manual work and connect operations
Orders, inventory, marketplaces, invoicing, logistics and reporting, connected through workflows and AI-assisted steps.
Discuss Automation & AINot sure where the main problem is? Book a free Growth & Operations Review and we will work it out together.
Free · 30 minutes · No obligation · UK & EU